Top 5 Beauty Retail Apps on iOS in Saudi Arabia: Q2 2024 Performance

During the second quarter of 2024, the top 5 beauty retail apps on iOS in Saudi Arabia showcased varying trends in their weekly downloads and active user metrics. Here’s a closer look at their performance:

Nice one | نايس ون had notable weekly downloads, starting with over 30K in the first week of April and stabilizing around 14K to 15K for most of the quarter. A significant peak was observed at the end of May with 21.8K downloads. The app also saw a consistent number of weekly active users, beginning at 144K and maintaining around 100K to 113K throughout the quarter.

Sephora KSA: Beauty, Makeup experienced a mixed quarter in terms of downloads, starting strong with 21.8K in early April but showing a downward trend to around 8K to 9K towards the end of the quarter. Active users ranged from 43K to 60K, with a peak of 54.6K in late May.

Golden Scent قولدن سنت saw fluctuating download numbers, starting at 21.4K in the first week of April, dipping to about 4.6K, and then rising again to 15K by mid-June. Active user numbers followed a similar trend, peaking at 43.2K initially, dropping to 19.3K mid-quarter, and recovering to 32.7K by the end of June.

Almajed4oud - الماجد للعود exhibited a significant drop in downloads from 21.5K in the first week of April to around 1.7K by mid-April. However, it showed recovery with 5.5K downloads at the end of May and 5.4K in early June. Active users remained relatively stable, ranging from 52K to 70K throughout the quarter.

FACES Beauty – فيسز showed a gradual decline in weekly downloads from 7.9K at the start of April to around 2.1K by mid-June. Active users were fairly consistent, maintaining around 60K to 63K throughout the quarter.

These insights are derived from Sensor Tower's data. For a deeper dive into the performance metrics and trends of these apps, visit Sensor Tower.